REBUS St. Louis


PORTFOLIO POLISH: Self Branding Shinola
July 19, 2010, 8:23 am
Filed under: Uncategorized

August 10th , 2010
Networking – 5:30pm
Featured discussions – 6:30

FK Photography

2745 Locust St

St Louis, MO 63103

Does your resume look like the same Word template that was created when Boyz II Men was on the Billboard charts? Is your portfolio gathering dust on a shelf or just not quite where you want it? Does your cover letter get canned before the call to action? If you’ve answered yes to any of these questions, you’re in good company. We’re here to help.

REBUS and GIMA present Self-Branding and Shinola, sponsored by The Creative Group. This special REBUS event will be a night of speakers, networking, learning and, of course, food and drinks with featured topics around the dos and don’ts of self-branding, resume writing, portfolio polishing, interviewing as well as personal critiques from leading industry professionals in the St. Louis area.

This isn’t your average career fair and this isn’t just for designers and writers. It’s a behind the scenes look at what Account Directors, Creative Directors, Interactive and Video Producers, and HR Professionals are looking for when seeding through the hundreds of seemingly identical resume and portfolio submissions.

With a guest list limited to 60, RSVP’s are crucial. The first 25 people to RSVP are guaranteed one-on-one time with industry professionals to review portfolios or resumes. The rest will be on a first-come first-served basis.

60 SEATS AVAILABLE. FIRST COME BASIS.

Networking starts at 5:30.  Featured discussions at 6:30.  Cost is only $20.

RSVP NOW AND DON’T FORGET TO BRING YOUR PORTFOLIO!

Click Here to register. Only 60 seats available.



Who Inspires You
July 9, 2010, 7:58 pm
Filed under: Uncategorized

Over the last four years, REBUS has exposed you to some of St. Louis’ brightest creative minds. We’ve introduced you to the best photographers, account directors, creative directors and copy writers in town whose impact stretches far beyond this river city market.

As we gear the ‘BUS up for its fourth year, REBUS asks who inspires you? What agencies would you KILL to work with? Which creative directors’ brains are you dying to pick. Let us know and we might be able schedule a visit to their agency/studio in the next year.



New REBUS Testimonials
July 9, 2010, 7:54 pm
Filed under: Uncategorized

“REBUS opens the door for aspiring individuals to meet, mingle and learn from key players in the advertising industry from agencies to vendors. I have recommended many young folks to attend and have seen them get job offers as a result of doing so. St. Louis is lucky to have such a passionate and dedicated group in our community and I highly recommend that you hop on the bus.”

Kathy McGuire-Mullins
KATHYREPS

“Having been involved from just about the beginning and serving over 2 years as co-chair of REBUS, I have watched our organization grow up and blossom into a smart and professional group with a devoted and motivated membership. I am proud to say that REBUS has established itself as a fun, educational, and inspirational organization for professionals of all levels offering events unlike anything else you can find in St. Louis – and they continue to get better every month! With over four years behind us now, it is safe to say that the St. Louis Advertising/Design community is better off for having and embracing our organization. I’ve benefited immensely from my involvement in REBUS and if you’re free the second Tuesday of the month, then check out the next event – interesting people, a sneak peek at an agency, a bit of educational content, and yummy food and drink – it’s a no lose situation.”

Sarah E. G. Waters
Snap Creative



What To Know About Sending Your Design Resume To A Creative Agency
June 9, 2010, 3:20 pm
Filed under: Job Search

By Eduardo Nieuwenhuyzen, Senior Creative Director

As the manager of Switch’s art directors, designers and production artists, I get 15-20 resume’s from recent grads per month. Here’s what I’ve noticed. This new generation is plugged into social media, constantly connected and has access to a wide variety of new technologies. In short, they are armed with a myriad of powerful tools… EXCITING!

However, the technology that allows them to “do more stuff” has led to a less “personal” approach in their craft. I want to see a “personality” shine through.

I catch myself saying, “Kid’s these days just don’t have the same craftsmanship or passion that I had when I got out of school”. WHAT? Are these words actually coming out of my mouth? Has turning 33 years old all of a sudden put me in my dad’s shoes? So, what do I want to see? I want the Holy Trinity: personality, range and passion.

Above all, you are your own brand. Treat yourself as one. Everything you do that makes contact with the world needs to be a reflection of you. Your resume is your first date, and everyone is watching. You have one chance to make that impression, use it wisely.

1) Resume: You’re a designer, and the resume is the most important tool you have. It is your chance to demonstrate who you are:
a. Craftsmanship: paper choice and how you package it to be mailed or sent electronically will showcase your attention to detail.
b. Composition: helps determine how you flow content and your sensitivity towards hierarchy and readability.
c. Aesthetic: your choice of font and color palette showcases your individualism and personal style.
d. Content: this is the last thing I look at…because if you haven’t captured my curiosity with your resume, I won’t spend much time checking out your credentials.

A plain resume designed in Word goes straight in the trash!

2) The Interview: You want to create an experience that your interviewer won’t forget. Everything about you needs to be choreographed to promote your identity: from your logo to your presentation materials/leave behinds.

Don’t forget to add your personal touch…that’s what will help set you apart from the next in line. Your hobbies and passions need to shine through, be it photography, or hand drawings or your obsession for toys. Don’t be shy to show off what makes you: you.

Timing can be a major factor as well. If someone expresses interest in you, don’t give them a reason to forget about you. Be persistent; be creative on keeping the loop open. (Sidebar: Once I got a follow-up voice message from someone whom I had interviewed. It was framed like he/she got my number at a bar from a friend and was interested in getting together, like on a date. It was funny, engaging and a fresh approach!)

3) Intangibles: Many designers forget that their design skills are only a fraction of what makes them an attractive candidate. If you can demonstrate a hunger and humility “to do whatever it takes,” walk in with passion and determination that tells me that you, “want this job so badly you aren’t going to take no for an answer”…that will impress me.

So the theme might be that getting a job is like getting a date. Try dropping off your resume in person. Or establish a connection by doing something that echoes your personality and isn’t the same old creative package your classmate is mocking up. Get face time by being creative. Don’t be shy to get personal.

Reposted from the Switch: Liberate Your Brand blog

http://www.liberateyourbrand.us

http://www.liberateyourbrand.us/blog/2010/so%E2%80%A6youre-a-designer-huh/?utm_source=Facebook&utm_medium=microblog&utm_campaign=Facebook%2BTraffic



REBUS Planning Meeting: June 22, 2010
June 7, 2010, 11:41 am
Filed under: Uncategorized

Rodgers Townsend
1000 Clark Ave.
St. Louis, MO 63102

Need a map? Just click here.

We’ve taken you inside McGowan Crain. You’ve light-painted at Meoli, witnessed woodblock printing techniques at the Firecracker Press, you’ve even toured RIVET from a dog’s eye view.

As the economy recovers and we roll into our fourth year, we ask WHAT DO YOU WANT NEXT? REBUS has grown drastically and is ready to look towards the future, now is your chance to get involved. We’re looking for input for activities, programs and events for the upcoming year. We need volunteers who are interested in supporting the REBUS effort with their time (writers, designers, videographers, account folks, etc., anyone involved in the marketing/advertising process).

Come tell us what you’d like REBUS to do next year! Snacks and adult beverages will be provided.

Please RSVP to:
connieanschutz@yahoo.com


REBUS Recape: 4ORCE. Don’t Make Them Think.
May 21, 2010, 7:07 pm
Filed under: Uncategorized

Visualize your favorite website. Why is it your favorite? Ease of use, visual design, content? Can you turn those positive features into valuable designs for your clients? How much money does a poor design cost the client?

On Tuesday May 11, 4ORCE, formerly NGAGE, invited REBUS in to discuss how they combine creativity, insights and intelligence, and usability testing to deliver a fresh perspective on what makes consumers tick and how they interact with brands. They are adding value to digital innovation through the launch of their User Experience (UX) lab that advances user experience by bridging digital technology and branded engagement. The UX lab allows clients to test designs for functionality and impressions before it’s launched. These insights save money and time by increasing overall customer satisfaction and increases engaging hits.

Before this capability projects would launch without any guarantee that visitors will stick around to reveal the messages interlaid on the site. Research has shown that if it takes visitors more than 10 seconds to find what they want, then they will go to the competitor’s site. 4ORCE’s UX lab insures positive results by studying how the user interacts with the design and if the design works best for the way the target thinks through series of test including but not limited to surveys, focus groups, field testing, and heuristic evaluation. The earlier the UX lab is introduced into the planning stages the faster one finds the best design to communicate with the target. Keep in mind if you need a label, it’s probably not designed very well.

So take a note from 4ORCE, stop focusing on the past where brands just post digital content. Do some research, more specifically allow 4ORCE’s User Experience Architects to apply usability testing to ensure that your campaigns builds fully engaging projects that spark continuous conversations with your target.



What 4ORCE Has To Say About REBUS
May 18, 2010, 8:51 pm
Filed under: Uncategorized

“I really enjoyed sharing my passion for UX with the REBUS attendees who braved the rain to attend last night’s event. The event organizers were great, and the attendees were smart, curious, and fun. There were a lot of excellent questions after the talks, which to me really showed how interested and engaged everyone was that evening. And the fabulous food & drink didn’t hurt one bit!.”

Danielle Cooley, Senior User Experience Architect
4ORCE

“It is always a pleasure to collaborate with Rebus. They have certainly become one of the preeminent advertising organizations in St. Louis and consistently deliver relevant content to their members. Rebus events seem to attract a higher educated and more digitally curious crowd – exactly the type of audience 4ORCE desires.”

Dan Curren, President/CEO
4ORCE



It’s almost time for Art Uncorked 2010!
May 18, 2010, 8:49 pm
Filed under: Uncategorized

Last call for art donations for this year’s event.
You choose the medium; you choose the subject.

Crank the tunes, dust off the art supplies and see what happens.
And then donate your art to Ad Club’s Art Uncorked.
Why, yes, you get into the event for free when you donate art!

Even if you don’t donate art, you can attend the event.
There will be LIVE ART by Firecracker Press and origami artist Anne Fleming…
There will be LIVE MUSIC by Richie Kihlken http://www.richiekihlken.com
There will be wine tastings from Sbragia Family Vineyards…
And, there will be appetizers from Bridge…
All this included in the price of admission.

Rejuvenate your space by taking home original art from the silent art auction.

May 27th (6p-9p) down in the Foundation Room at Bridge 1004 Locust.

More details at: http://www.adclubstlouis.org/events



What Brad Lucas Has To Say About REBUS
May 18, 2010, 8:45 pm
Filed under: Uncategorized

“I was around when REBUS was just a glimmer in the eyes of a few young individuals dead set on creating a relevant learning and networking forum for this industry. It was a pure and simple great idea, that originated with a pint and a “what if”. It has since blossomed to become a well-oiled machine. As a recruiter/account guy that came from the creative side originally, I always try to recommend people check out REBUS. As strong as anyone, entry-level or veteran, may feel in their career, the moment you stop learning and growing is the moment you lose your edge.”

Brad Lucas
The Creative Group and Ad Club Board



What Moose had to say about REBUS
May 6, 2010, 2:46 pm
Filed under: Uncategorized

Moosylvania had the opportunity to host a REBUS gathering, Tuesday, April 13th, and our building buzzed and twittered with over 70 attendees.  We toured the REBUS group around our Design Award Winning space and shared stories of industry trends and social networking tricks of the trade.  Moosylvania presented our latest venture, Buzzhound, a company designed to teach one on one Search Engine Marketing and other relevant case studies.  We uncorked bottles of Sapporo, our latest business win, and enjoyed socializing over a spread of appetizers and deserts fit for the fourth year anniversary celebration of REBUS.

I was thoroughly impressed with the talent, interest and enthusiasm of those in attendance and have followed up with several individuals I hope can one day bring their talent to the Republic of Moosylvania.  It was great to host such a fantastic crowd.

Sharon Ayres
Moosylvania
VP Human Resources