Jwabeke
RyanCarroll
Erin Eschen
thatgirl979
headhunterbob
jsimler
jessenwabeke
danielelchert
Michael Buffa
emilysfeet
dcady001
maddieeldridge
jessica hutsonFiled under: Uncategorized
Moosylvania had the opportunity to host a REBUS gathering, Tuesday, April 13th, and our building buzzed and twittered with over 70 attendees. We toured the REBUS group around our Design Award Winning space and shared stories of industry trends and social networking tricks of the trade. Moosylvania presented our latest venture, Buzzhound, a company designed to teach one on one Search Engine Marketing and other relevant case studies. We uncorked bottles of Sapporo, our latest business win, and enjoyed socializing over a spread of appetizers and deserts fit for the fourth year anniversary celebration of REBUS.
I was thoroughly impressed with the talent, interest and enthusiasm of those in attendance and have followed up with several individuals I hope can one day bring their talent to the Republic of Moosylvania. It was great to host such a fantastic crowd.
Sharon Ayres
Moosylvania
VP Human Resources
Peer into a vastly different agency where Digital Innovation and User Experience (UX) Sciences are advancing consumer engagement. Join us on May the 11th to take pause and appreciate a radically different perspective.
Consumers are using the web well beyond initial expectations. By blending creativity, insights and intelligence, and usability testing, 4ORCE is delivering a fresh perspective on what makes these consumers tick and how they interact with brands in the digital space.
Specifically, learn how User Experience Architects are redefining the relationship between people and brands, for the better.
Doors open at 6. Check ‘em out here.
“The most difficult thing about being a creative person is that you have absolutely no idea where any of your thoughts come from, or any idea where they’re going to come from tomorrow”
-Hal Riney, Art & Copy
I’m a collaborative separatist.
When I’m concepting I’ll bounce ideas off anyone unfortunate enough to be within earshot.
But when it’s time to write, I go into my shell. Lights down, hood up, headphones loud. Just me and the screen (or clipboard).
This is my comfort zone. And while it may help facilitate my creativity, it is not where ideas come from.
The thing about advertising is that you can wake up with no clue how to solve a problem, solve it brilliantly before noon, and end the day back at square-one. There is no right or wrong answer, and our own personal convictions matter more than we’d like to admit.
It’s at these times, when I feel like I have exhausted every conceivable angle, that shiny new ideas appear out of nowhere.
They wake me up in the middle of the night, are plain as day during my morning shower and burst into my brain while I’m flying the highway.
It’s as if only in these moments, with my brain on autopilot, that the perfect idea- the one I had all along- is able to fight its way to the surface.
I do my best thinking when I’m not thinking. And I think that thought is terrifying.
Sadly, I cannot answer the question posed in the title. But if I could find those thoughts in the same place every time, would they really be creative?
A while back Michael Buffa wrote about the movie ‘Lemonade’.
Good news! There will be a screening April 29th at Harry’s.
Stop by for a great flick and networking opportunities.
I remember my first REBUS event was hosted by TOKY. I was completely unsure of what to expect, however, I was immediately inspired by the event and quickly sought opportunities to get involved within the organization on a deeper level. Within a few months I became a REBUS co-chair.
Time and time again, REBUS has provided me with valuable experiences and insights to the St. Louis Advertising Industry. Here are some of the things that keep me coming back.
- Community. I was impressed by the sense of community within the St. Louis Advertising world. As a young industry professional, it was refreshing to be a part of a connected industry, especially within a lively organization like REBUS.
- Ease of networking and support. I initially believed REBUS was just for designers and copywriters to connect for portfolio building. But I quickly discovered REBUS was of great value for all, even an account service representative. The organization opened itself up to a variety of networking connections, as well as opportunities for hands on project and event involvement that directly tapped into my skill sets (organization, project development, team and process management, and cultivating client relationships).
- Celebration of work / agency approach. As many of us know, as a part of the agency day-to-day, it is easy to get caught up in the harsh creative critiquing, and tight client driven timelines. Then before we get a chance to breathe and congratulate the team, it is time to move on to the next hurdle. It is a true joy to take a moment and recognize the great work and wonderful agency teams that are in St. Louis. At each event, I look forward to seeing the participants’ faces light up at thought-provoking creative, as well as giving the hosts a chance to boast about their successes.
- Education. This element has also become a vital part to the monthly events thanks to our hosts’ generous contributions. Month after month, no matter how much I may believe I already know about a subject, I consistently find myself coming away with new bits of knowledge and new perspectives that I frequently can apply to my current role.
On top of all of those wonderful discoveries, I have developed many professional relationships and friendships. I am grateful for their dedication and support, which help to make my participation so much fun and worthwhile.
I truly believe that REBUS can be as much or as little as you are willing to contribute, but I have found that my involvement has opened up a lot of doors that have led to establishing industry relationships, furthering on-trend education, as well as providing a fun reason to connect and celebrate the St. Louis work. I encourage you to visit and see what you can make of it.
Technically, reality TV has been around since the 40s, beginning with the show Candid Camera. However, it wasn’t until the last ten years or so that we learned the harsh truths of reality, via the revolutionary reality TV that many can’t seem to live without. Screw scripted dramas, cleverly thought out storylines and good production quality. Through the ratings of these godawful shows, the people made their voices heard- they wanted to see what REAL life looks like. Now I can’t turn on the friggin’ TV without seeing some kind of elimination round, or emotional confessional sequence, or an overly dramatic fight scene. Hell- even the local news reports on the results of the latest American Idol elimination.
What I find to be odd about the reality TV world is that I can’t remember the last time I dated a guy who was also dating 24 other women, would meet with all of us once a week, and kick one to the curb. I can’t remember the last time I was stranded on an island and had to form alliances with people to avoid being voted off said island. What about the last time I lived in an awesome house with 6 roommates and just had a job handed to me? Nope. Don’t remember that either. The last time I got a free personal trainer and dropped 20 pounds in 3 weeks? Doesn’t ring a bell. Sure, reality TV doesn’t really depict “real” life because let’s face it, real life is boring.
So they took it a step further- they took real people, put them in unrealistic situations, and let the cameras roll. Naturally, I would say that this type of programming doesn’t offer society any benefit whatsoever. However, I have noticed more “real” looking people in TV ads lately. As a young girl, I remember seeing TV ads and pictures in
magazines with these drop dead gorgeous women and thinking I wasn’t good enough, and I never will be. Maybe I’m being too hard on reality TV. After all, before reality TV, did we see pudgy people, unattractive people, people driving crappy cars, people with big noses, people with glasses, people without a tan? With the exception
of commercials for make-up, fragrances, clothing, and mens shaving products, I rarely see the perfect plastic people we had grown so accustomed to looking at in ads. So thank you reality TV, for letting the world know that everyone does not look like Barbie and Ken. Apparently we had no idea. Now, thanks to you, we know that everything we see on television IS real.
Moosylvania welcomes back members of REBUS for a visit on Tuesday, April 13.
See what’s up in the Embassy known as Moosylvania – and get a free dose of SEO training from their Buzzhound Learning Lab unit. You’ll find out what every copywriter, art director, and digital/account strategist needs to know about building effective online traffic – and why certain website don’t ever get it.
Founder Norty Cohen and his digital team will be hosting – and other Moose CDs will be available to do portfolio reviews.
Free to Ad Club members. $10 at the door for non-members. 21 +
This is the weekly REBUS link dump. Each week a staff writer will give you 4 delicious links to fatten up your advertising knowledge and clog your work-flow.
This week: Maddie Eldridge
I love this blog. Maybe it’s because I’m a little bitter over a certain hipster DJ who cheated on me multiple times and replaced me with another girlfriend 2 months before I found out, or maybe it’s just because it’s funny, cleverly written, and amazingly accurate. This post is a few months old, but it discusses the Miracle Whip commercial where all of the hipster kids are having a rooftop party and they’re all eating sandwiches- how edgy of them. Enjoy. (There was also a user submitted contest, and the post about “Bump-its” was written by yours truly.)
2. Here’s a fun little exercise. Go to google.com, type in the exact phrase “find chuck norris,” and select the “I’m Feeling Lucky” button.
3. Cracked.com
This site has become a staple among the list of sites I check while eating my sandwich on my lunch hour. It really breaks up the mundane cubicle life over here at large bank I shall not name for fear of being fired. I stumbled across this article a couple months ago, as I was muffling giggles and trying keep my frontega chicken sandwich from being spat all over the monitor. I did not choke, amazingly.
4. The Comedy Section of HuffingtonPost.com
Always a good slideshow to kill some time with. Maybe Amazon should figure out a better way to suggest products?
Filed under: Uncategorized
I made it through all of these Rivet teasers without using a single pun.
Hold your applause.
Instead stop by tonight and tell me how proud you are. 6 o’clock.
Filed under: Uncategorized
Find out when REBUS visits Rivet March 9th tomorrow night!
Details here.
