REBUS St. Louis

Over the last four years, REBUS has exposed you to some of St. Louis’ brightest creative minds. We’ve introduced you to the best photographers, account directors, creative directors and copy writers in town whose impact stretches far beyond this river city market.

As we gear the ‘BUS up for its fourth year, REBUS asks who inspires you? What agencies would you KILL to work with? Which creative directors’ brains are you dying to pick. Let us know and we might be able schedule a visit to their agency/studio in the next year.

Rodgers Townsend
1000 Clark Ave.
St. Louis, MO 63102

Need a map? Just click here.

We’ve taken you inside McGowan Crain. You’ve light-painted at Meoli, witnessed woodblock printing techniques at the Firecracker Press, you’ve even toured RIVET from a dog’s eye view.

As the economy recovers and we roll into our fourth year, we ask WHAT DO YOU WANT NEXT? REBUS has grown drastically and is ready to look towards the future, now is your chance to get involved. We’re looking for input for activities, programs and events for the upcoming year. We need volunteers who are interested in supporting the REBUS effort with their time (writers, designers, videographers, account folks, etc., anyone involved in the marketing/advertising process).

Come tell us what you’d like REBUS to do next year! Snacks and adult beverages will be provided.

Visualize your favorite website. Why is it your favorite? Ease of use, visual design, content? Can you turn those positive features into valuable designs for your clients? How much money does a poor design cost the client?

On Tuesday May 11, 4ORCE, formerly NGAGE, invited REBUS in to discuss how they combine creativity, insights and intelligence, and usability testing to deliver a fresh perspective on what makes consumers tick and how they interact with brands. They are adding value to digital innovation through the launch of their User Experience (UX) lab that advances user experience by bridging digital technology and branded engagement. The UX lab allows clients to test designs for functionality and impressions before it’s launched. These insights save money and time by increasing overall customer satisfaction and increases engaging hits.

Before this capability projects would launch without any guarantee that visitors will stick around to reveal the messages interlaid on the site. Research has shown that if it takes visitors more than 10 seconds to find what they want, then they will go to the competitor’s site. 4ORCE’s UX lab insures positive results by studying how the user interacts with the design and if the design works best for the way the target thinks through series of test including but not limited to surveys, focus groups, field testing, and heuristic evaluation. The earlier the UX lab is introduced into the planning stages the faster one finds the best design to communicate with the target. Keep in mind if you need a label, it’s probably not designed very well.

So take a note from 4ORCE, stop focusing on the past where brands just post digital content. Do some research, more specifically allow 4ORCE’s User Experience Architects to apply usability testing to ensure that your campaigns builds fully engaging projects that spark continuous conversations with your target.

“I really enjoyed sharing my passion for UX with the REBUS attendees who braved the rain to attend last night’s event. The event organizers were great, and the attendees were smart, curious, and fun. There were a lot of excellent questions after the talks, which to me really showed how interested and engaged everyone was that evening. And the fabulous food & drink didn’t hurt one bit!.”

Danielle Cooley, Senior User Experience Architect
4ORCE

“It is always a pleasure to collaborate with Rebus. They have certainly become one of the preeminent advertising organizations in St. Louis and consistently deliver relevant content to their members. Rebus events seem to attract a higher educated and more digitally curious crowd – exactly the type of audience 4ORCE desires.”

Dan Curren, President/CEO
4ORCE

Last call for art donations for this year’s event.
You choose the medium; you choose the subject.

Crank the tunes, dust off the art supplies and see what happens.
And then donate your art to Ad Club’s Art Uncorked.
Why, yes, you get into the event for free when you donate art!

Even if you don’t donate art, you can attend the event.
There will be LIVE ART by Firecracker Press and origami artist Anne Fleming…
There will be LIVE MUSIC by Richie Kihlken http://www.richiekihlken.com…
There will be wine tastings from Sbragia Family Vineyards…
And, there will be appetizers from Bridge…
All this included in the price of admission.

Rejuvenate your space by taking home original art from the silent art auction.

May 27th (6p-9p) down in the Foundation Room at Bridge 1004 Locust.

More details at: http://www.adclubstlouis.org/events

“I was around when REBUS was just a glimmer in the eyes of a few young individuals dead set on creating a relevant learning and networking forum for this industry. It was a pure and simple great idea, that originated with a pint and a “what if”. It has since blossomed to become a well-oiled machine. As a recruiter/account guy that came from the creative side originally, I always try to recommend people check out REBUS. As strong as anyone, entry-level or veteran, may feel in their career, the moment you stop learning and growing is the moment you lose your edge.”

Brad Lucas
The Creative Group and Ad Club Board

Moosylvania had the opportunity to host a REBUS gathering, Tuesday, April 13th, and our building buzzed and twittered with over 70 attendees.  We toured the REBUS group around our Design Award Winning space and shared stories of industry trends and social networking tricks of the trade.  Moosylvania presented our latest venture, Buzzhound, a company designed to teach one on one Search Engine Marketing and other relevant case studies.  We uncorked bottles of Sapporo, our latest business win, and enjoyed socializing over a spread of appetizers and deserts fit for the fourth year anniversary celebration of REBUS.

I was thoroughly impressed with the talent, interest and enthusiasm of those in attendance and have followed up with several individuals I hope can one day bring their talent to the Republic of Moosylvania.  It was great to host such a fantastic crowd.

Sharon Ayres
Moosylvania
VP Human Resources