REBUS St. Louis


Portfolio Night 8 by dcady001
March 24, 2010, 3:29 pm
Filed under: Uncategorized | Tags:

Have plans on May 20th? Well, if you’re an aspiring creative, cancel them. Portfolio Night 8, created by ihaveanidea.org, is coming to Chicago and tons of other cities all over the world.

What is Portfolio Night? It’s a chance for you to show your work to creative directors and get some honest feedback. No calling, sending email after email, or restraining orders. Plus, if your book’s good enough, you just might leave with a job. If nothing else, you’ll leave with some great contacts. Plus, Chicago isn’t that far away, and the ticket’s only $40. Eat ramen noodles for a few weeks if you’re that poor. It’ll be worth it. Just look at the lineup of creative directors that’ll be there.

And while I haven’t actually been to a Portfolio Night, two of my really good friends have. One of them went to the one in LA two years ago and got a job on the spot. True story. He went home to pack over the weekend, and started work on Monday. At 180LA. In a word: sick-nasty-awesome. He works on Adidas and Sony now.

So, what’re you waiting for? Buy your ticket now so you’re less likely to back out, and get to work. Once you get used to the rank smell emanating from Wrigley Field, you’ll be fine.

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Make your workday epic. by dcady001
March 22, 2010, 12:50 pm
Filed under: Uncategorized | Tags:

Want to feel like you’re living in a movie trailer?

Want to feel like you’re in a montage … while collating conference reports?

Want your first week of spring to beat down and humiliate all of your friends’ first weeks of spring combined?

If you answered yes to any of the above questions, check out music that makes you feel important. You’re welcome.

Happy Spring!



Rebus Recap: Rivet by Michael Buffa
March 12, 2010, 3:09 pm
Filed under: Advertising | Tags: ,

Branded Action.  Two words so simple in scope but so complex in execution.  It’s easy to turn heads, but how about changing hearts, minds, and behaviors.  Brands don’t need need another agency.  Brands need a sales force.  Brands need Rivet.

Rivet played host to over 50 Rebus guests on Tuesday March 9, showcasing their work, their space, and their fully stocked (and fully staffed) bar.  A mix of industrial metal, spaceship-like control panels, and a giant 500 lb. tomato make Rivet’s space a force to be reckoned with.  Throw into the mix some wonderful finger foods from client and local grocer/caterer Local Harvest, and you’ve got yourself a Rebus event worth talking about.

Rivet started things off with a short background on the agency followed by a video they created to showcase their space to clients.  The catch?  It was filmed from the perspective of a dog (pets encouraged at the office).  For those in the audience that weren’t familiar with Rivet’s non-traditional approach to the “agency,”  I think the video began to drive the message home.

After a few drinks and a short lesson on above the line (advertising) and below the line (promotion), Rivet kicked things into high gear when Heidi Singleton, VP Sr. Creative Director and key members of her creative team presented recent work done for some of the agency’s clients, including advertising, promotion and digital.

When all was said and done, the party headed back to the bar.  After a few more drinks, some Al Green, and discussions on digital, creative, and copy, it was time to say goodnight.

In the spirit of Rivet’s message, I encourage you to consider attending next month’s Rebus event at Moosylvania.  It may not change your mind on the industry, but judging by their list of clients, I guarantee there will be some alcohol to change your spirits.  We look forward to seeing you there.



4 Link Sausage Friday by REBUS
March 12, 2010, 1:45 pm
Filed under: Uncategorized | Tags: ,

This is the weekly REBUS link dump. Each week a staff writer will give you 4 delicious links to fatten up your advertising knowledge and clog your work-flow.

This week: Maddie Eldridge

1. Stuff Hipsters Hate

I love this blog. Maybe it’s because I’m a little bitter over a certain hipster DJ who cheated on me multiple times and replaced me with another girlfriend 2 months before I found out, or maybe it’s just because it’s funny, cleverly written, and amazingly accurate. This post is a few months old, but it discusses the Miracle Whip commercial where all of the hipster kids are having a rooftop party and they’re all eating sandwiches- how edgy of them. Enjoy. (There was also a user submitted contest, and the post about “Bump-its” was written by yours truly.)

2. Here’s a fun little exercise. Go to google.com, type in the exact phrase “find chuck norris,” and select the “I’m Feeling Lucky” button.

3. Cracked.com

This site has become a staple among the list of sites I check while eating my sandwich on my lunch hour. It really breaks up the mundane cubicle life over here at large bank I shall not name for fear of being fired. I stumbled across this article a couple months ago, as I was muffling giggles and trying keep my frontega chicken sandwich from being spat all over the monitor. I did not choke, amazingly.

4. The Comedy Section of HuffingtonPost.com

Always a good slideshow to kill some time with. Maybe Amazon should figure out a better way to suggest products?



Switch Careers. Ad Agencies Will be Obsolete in Five Years. by dcady001
March 12, 2010, 9:29 am
Filed under: Advertising | Tags: , ,

Okay, maybe I’m exaggerating a little bit, but all the cool kids are saying it. Just check every other article in Ad Age. And just to be clear, I couldn’t agree less. The ad industry just needs to adapt like it always has.

I also want to stay away from the argument of “Do agencies know how to use the digital space or social media yet?” because 95% of the commercials on TV still suck, and how long have we had to master that? The only reason I even bring up this social media/interactive debate is because I came across a great example of the effectiveness of social media. And it wasn’t done by an ad agency.

A burger joint in Milwaukee recently used this thing called foursquare to increase their sales by 110%. For the mathematically challenged among us, they more than doubled their sales. Without an ad agency.

Scared yet? Well, don’t be. It’s awesome … inspiring, if you will.

This is the kind of thinking that we should all be doing. Even if you aren’t in the industry yet. The owner of that restaurant didn’t work at an ad agency, and I doubt he went to portfolio school either. He just knew about the technology, had a great idea and did something (as Michael talked about a few weeks ago).

So get out there. Make something cool.



One last time by REBUS
March 9, 2010, 1:56 pm
Filed under: Uncategorized

I made it through all of these Rivet teasers without using a single pun.

Hold your applause.

Instead stop by tonight and tell me how proud you are.  6 o’clock.



4-Link Sausage Friday (monday edition) by Michael Buffa
March 8, 2010, 2:11 pm
Filed under: Advertising | Tags:

This is the weekly REBUS link dump. Each week a staff writer will give you 4 delicious links to fatten up your advertising knowledge and clog your work-flow.

And because your editor started boozing early on Friday and forgot to approve this post, it’s happening on Monday this week. Apologies.

This week: Michael Buffa

I’m a huge fan off the RSS Feed.  Here are some of the blogs that feed me.

Thinking Aloud

A blog by Inaki Escudero Creative Director at GlobalWorks.  Features creative, design, and technology.

Logic + Emotion

A blog by David Armano, senior Vice-President at Edelman Digital.  Extremely influential in the digital space offering  insights, ideas, and interactions on social/web 2.0.

Digital Niftyness

A blog by Nicolas Moerman, social media planner at Proximity London.  Heavy on  info and infographics relating to the future of digital.

BBH Labs

So called, Marketing Skunkworks, new models around technology, entertainment, and brands.  Some of the biggest thinkers in the world.




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