REBUS St. Louis

Where does creative thought come from? by REBUS
April 28, 2010, 2:30 pm
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“The most difficult thing about being a creative person is that you have absolutely no idea where any of your thoughts come from, or any idea where they’re going to come from tomorrow”

-Hal Riney, Art & Copy

I’m a collaborative separatist.

When I’m concepting I’ll bounce ideas off anyone unfortunate enough to be within earshot.

But when it’s time to write, I go into my shell. Lights down, hood up, headphones loud. Just me and the screen (or clipboard).

This is my comfort zone. And while it may help facilitate my creativity, it is not where ideas come from.

The thing about advertising is that you can wake up with no clue how to solve a problem, solve it brilliantly before noon, and end the day back at square-one. There is no right or wrong answer, and our own personal convictions matter more than we’d like to admit.

It’s at these times, when I feel like I have exhausted every conceivable angle, that shiny new ideas appear out of nowhere.

They wake me up in the middle of the night, are plain as day during my morning shower and burst into my brain while I’m flying the highway.

It’s as if only in these moments, with my brain on autopilot, that the perfect idea- the one I had all along- is able to fight its way to the surface.

I do my best thinking when I’m not thinking. And I think that thought is terrifying.

Sadly, I cannot answer the question posed in the title. But if I could find those thoughts in the same place every time, would they really be creative?


Want to Pay More For REBUS? by dcady001
April 22, 2010, 10:31 am
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It looks like this REBUS thing is catching on. Well, sort of. The HOW Design Conference in Denver has studio/agency tours as part of the conference. For a mere $175 ($325 if you aren’t dropping $1000+ on the rest of the conference) you get to go on 6 agency tours. For the mathematically challenged out there, that’s $29 for each tour. But hey, at least they have alc—wait, nope … not a drop of alcohol either.

Meanwhile, REBUS events are still free to Ad Club members and a measly $10 for nonmembers. Plus, there’s usually plenty of beer (or liquor, as was the case with Moosylvania). Plus, you can network with a lot of people in the St. Louis area. Plus, you don’t have to pay for a flight to Denver. That’s a lot of pluses.

All that being said, if you can ever trick an employer into paying for a trip to the HOW Design Conference, do it. It’ll be worth it.

For The Love of Moose or… The Buzz of Baskerville. by thatgirl979
April 20, 2010, 1:35 pm
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There is nothing quite like Moosylvania. The brainchild of Norty Cohen has emerged on the STL stage as a leader of the pack, a refreshing flirt that likes to play with preconceived ideas, and push the envelope. And as the April’s REBUS event indicated, the beauty of moose is that in this case, for once, more is more.

It’s not just an agency, it’s a self-proclaimed EMBASSY. Home for Moose is massive – a multi-story former church, which begs for the description grandiose. And in addition to the size, it’s delightfully distinctive. The space is church meets agency. It’s a visual pun on the idea of religiously marketing and a case study in what branding and environmental design should be. It’s hard not to love. Walking through it, if the altered “altar” doesn’t impress you I guarantee the gigantic moose head will.

It’s not just the building that is grand, the thinking and strategy in the company is broad and pushes beyond the standard lines of agency roles and resources. They consider not only the “who”, with portfolio gems like Grey Goose, Bacardi, Dean Foods and Sapporo, but the “why”, by utilizing Hatch, their global marketing division, and even the “how” with the launch of Buzzhound, a venture that educates on the oh-so-hot SEO sector. This diversification seems smart and very useful and nobody else is offering it.

Buzzhound deserves a separate mention, because it holds potential for the whole market. Want to learn about SEO from a master?  Visit them here.

Overall from the space, to the presentation, and down to a display of treats so great I actually said “wow” outloud.

The entire event was not to be missed.

Tour their space here.

Lemonade Saint Louis by REBUS
April 20, 2010, 1:25 pm
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A while back Michael Buffa wrote about the movie ‘Lemonade’.

Good news! There will be a screening April 29th at Harry’s.

Stop by for a great flick and networking opportunities.

More info here and here.

Why Rebus? by REBUS
April 19, 2010, 3:40 pm
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I remember my first REBUS event was hosted by TOKY. I was completely unsure of what to expect, however, I was immediately inspired by the event and quickly sought opportunities to get involved within the organization on a deeper level. Within a few months I became a REBUS co-chair.

Time and time again, REBUS has provided me with valuable experiences and insights to the St. Louis Advertising Industry. Here are some of the things that keep me coming back.

– Community. I was impressed by the sense of community within the St. Louis Advertising world.  As a young industry professional, it was refreshing to be a part of a connected industry, especially within a lively organization like REBUS.
– Ease of networking and support. I initially believed REBUS was just for designers and copywriters to connect for portfolio building. But I quickly discovered REBUS was of great value for all, even an account service representative. The organization opened itself up to a variety of networking connections, as well as opportunities for hands on project and event involvement that directly tapped into my skill sets (organization, project development, team and process management, and cultivating client relationships).

– Celebration of work / agency approach. As many of us know, as a part of the agency day-to-day, it is easy to get caught up in the harsh creative critiquing, and tight client driven timelines. Then before we get a chance to breathe and congratulate the team, it is time to move on to the next hurdle. It is a true joy to take a moment and recognize the great work and wonderful agency teams that are in St. Louis.  At each event, I look forward to seeing the participants’ faces light up at thought-provoking creative, as well as giving the hosts a chance to boast about their successes.

– Education. This element has also become a vital part to the monthly events thanks to our hosts’ generous contributions. Month after month, no matter how much I may believe I already know about a subject, I consistently find myself coming away with new bits of knowledge and new perspectives that I frequently can apply to my current role.

On top of all of those wonderful discoveries, I have developed many professional relationships and friendships. I am grateful for their dedication and support, which help to make my participation so much fun and worthwhile.

I truly believe that REBUS can be as much or as little as you are willing to contribute, but I have found that my involvement has opened up a lot of doors that have led to establishing industry relationships, furthering on-trend education, as well as providing a fun reason to connect and celebrate the St. Louis work. I encourage you to visit and see what you can make of it.

A Letter From A Concerned Shrimp Blogger by dcady001
April 15, 2010, 1:13 pm
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Ever wonder what kind of crazies actually write letters to huge corporations because they don’t like an ad? Check out this letter I found on the internet wrote.

April 8, 2010

Dear Taco Bell,

I write you today not only as a disappointed customer, but as a concerned shrimp blogger. While I usually love the authenticity of your food, your new commercial for Pacific Shrimp Tacos to be deceptive and grossly inaccurate.

First of all … yes, I’m a shrimp blogger. A real one. I maintain a highly respected web log (aka blog) that provides commentary on the many pressing issues in the shrimp community. Have I traveled seven continents in search of the perfect prawn? No. And for two reasons. One: prawns are not shrimp. Aside from both being similar looking and tasting decapod crustaceans, they are completely different. Two: there are no shrimp in Antarctica. And don’t you even say that NASA recently discovered shrimp there. Those space nerds found a Lyssianasid amphipod which is a very distant relative. That’s like confusing a Southern Pink Shrimp with an Atlantic White Shrimp! Any true shrimp blogger would know the difference!

Secondly, why is this supposed “shrimp blogger” British? Does your liberal, left-wing ad agency think that makes him more credible just because they watch BBC instead of real American news? This makes no sense.

Third, there’s also no such thing as the Hercules shrimp. The largest reported shrimp was a Black Tiger Shrimp found off the coast of Columbia. That’s sooo 2006.

After all is said and done though, I do love the Pacific Shrimp Taco. I mean, lettuce, tomatoes, onions, and six Chinese-farm-raised shrimp slathered in lightly flavored mayonnaise all rolled up in what I assume to be a flour tortilla? DELICIOUS! And at only $2.99 plus tax for each one, they’re a steal!

Sadly, because of my many said grievances with your current advertising, I refuse to continue eating your Pacific Shrimp Tacos, and I’ll be telling all of my blog’s faithful readers to do the same.

Sincerely yours,


Mayo on a taco? Really, Taco Bell? Really?

Reality TV: Saving America from False Perceptions…of Reality by REBUS
April 15, 2010, 9:08 am
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Technically, reality TV has been around since the 40s, beginning with the show Candid Camera. However, it wasn’t until the last ten years or so that we learned the harsh truths of reality, via the revolutionary reality TV that many can’t seem to live without. Screw scripted dramas, cleverly thought out storylines and good production quality. Through the ratings of these godawful shows, the people made their voices heard- they wanted to see what REAL life looks like. Now I can’t turn on the friggin’ TV without seeing some kind of elimination round, or emotional confessional sequence, or an overly dramatic fight scene. Hell- even the local news reports on the results of the latest American Idol elimination.

What I find to be odd about the reality TV world is that I can’t remember the last time I dated a guy who was also dating 24 other women, would meet with all of us once a week, and kick one to the curb. I can’t remember the last time I was stranded on an island and had to form alliances with people to avoid being voted off said island. What about the last time I lived in an awesome house with 6 roommates and just had a job handed to me? Nope. Don’t remember that either. The last time I got a free personal trainer and dropped 20 pounds in 3 weeks? Doesn’t ring a bell. Sure, reality TV doesn’t really depict “real” life because let’s face it, real life is boring.

So they took it a step further- they took real people, put them in unrealistic situations, and let the cameras roll. Naturally, I would say that this type of programming doesn’t offer society any benefit whatsoever. However, I have noticed more “real” looking people in TV ads lately. As a young girl, I remember seeing TV ads and pictures in
magazines with these drop dead gorgeous women and thinking I wasn’t good enough, and I never will be. Maybe I’m being too hard on reality TV. After all, before reality TV, did we see pudgy people, unattractive people, people driving crappy cars, people with big noses, people with glasses, people without a tan? With the exception
of commercials for make-up, fragrances, clothing, and mens shaving products, I rarely see the perfect plastic people we had grown so accustomed to looking at in ads. So thank you reality TV, for letting the world know that everyone does not look like Barbie and Ken. Apparently we had no idea. Now, thanks to you, we know that everything we see on television IS real.

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