REBUS St. Louis


Rebus Recap: Boxing Clever by ryanfarrellstl
January 18, 2013, 3:55 pm
Filed under: Advertising, Agencies, Design, Recaps | Tags: , , , , ,

Boxing Clever

 

The folks at Boxing Clever gracefully staged their story about how storytelling and passion drive their success. While holding one passion (Woodford Reserve) in hand, Executive Creative Director, Jim Harper presented several examples of projects they have done strictly out of passion – for locals like All Along Press, St. Louis Rams and Vintage Vinyl, but also for global monsters like Adobe. As a nightcap to an inspiring presentation, they made plenty of talented creatives accessible for portfolio reviews.

The tour of their new digs consisted of walking from one side of the office to the other, peering down each side to see their open, yet oaky and vintage space that reeks of devilish creative genius. You could help yourself to the vintage Coca-Cola coolers, or place an order with the roaming bartender. And you could feast on anything from fruits and sandwiches to meatballs and shrimp cocktail. Nice!

Boxing Clever’s story unfolded like this: If you let yourself feel passionate about something, you can create a compelling story about what that business or product does. But also, if you follow your passionate whims, they will often lead you to success and let you spew your creative talents without abandon…and without too much, well, commentary. Passion creates a win-win, without doubt.

If you have a passion for something…not really yet existing, or fake, check out one of Boxing Clever’s sites, fakeanything.com, where they will post user-generated content. Stay tuned in to Boxing Clever. We’re going to see more awesome stuff from their turf. Maybe something…rather heavy!

Written by Natalie Gensits

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