REBUS St. Louis


SEO: A Real World Perspective
February 5, 2010, 1:39 pm
Filed under: Advertising | Tags:

I’d like to share with you some personal insight on the deep [ok,loose] correlation I’ve found between SEO and the trials of my reckless youth.

The first time I recognized a relationship between SEO and my strained
existence was during the course of reading a book about Google’s
founders, Larry Page and Sergy Brin.  It turns out that they mapped
Google’s algorithmic structure after real-world human interactions in
the academic community.  Essentially, they took the peer review
concept and adapted its trust-building mechanisms to the digital
space.  Ingenious, I say. It’s all relative.

Humor me for a bit while I connect the dots.

Like I said previously, I think my life provides an appropriate backdrop for the
entire SEO scenario.  At one point in my life, like most, I was a
newbie. New in town with no connections (inbound links), no
infrastructure (meta) and no idea how to get my new life started (no
$300/hr consultant). All I had was my good looks (content), a goal and
a healthy dose of desperation to provide motivation.

Naturally, my initial desperation lead me down a path of convenience
and risky behavior (buying links and booze for underage friends).  I
found myself wanting to fast-track my progress, willing to do anything
for a buck. I altered my appearance (keyword meta) and dodged between
groups looking for an outlet and praying for success… and success
never came. Weighing the long-term consequences of my seemingly
synthetic morals I determined a method for growing into a more organic
existence.

It occurred to me that nothing is as solid as an honest name (title
meta) supported by a set of clearly defined principals (H1 & bold
tags). Considering the unique worth of my personal content, I found
that trustworthiness was often rewarded with prosperity. One
interesting way I came to measure the magnitude of this prosperity was
with the quality of numbers in my phone (inbound & reciprocal links).
I found I was no longer reliant on dealers and pushers for
connections.  As my reputation (Pagerank) improved, I found myself
networking in more exclusive social circles (1st page SERPs) and
dating higher caliber women (customers).

All in all, I have come to realize that honest long-term growth is
best leveraged by honest interaction.  Just as there are no silver
bullets for defining personal and financial success, there are no
sure-fire shortcuts in the world of SEO.  Our content  needs to be
thoroughly vetted by the system (Google) before we are allowed to
achieve any measure of success.

So, the [over-simplified] moral of the story? The next time you find
yourself wondering how to improve your SEO, look within. Consider how
you would solve the problem in real-world terms, between friends or
colleagues.  Give those abstract pages, competitors and concepts names
like Gary, Bill and Sue then solve the problem interpersonally.

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