REBUS St. Louis

REBUS Celebrates Its 7th Birthday with “The Breakfast Club” and Strange Donuts by REBUS
March 23, 2014, 5:00 am
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REBUS held its inaugural Breakfast Club event last week at Rooster downtown.  The attendees were treated to a free breakfast and the special treat is Strange DonutsCorey Smale brought the donuts and told us the story of how his passion project, Strange Donuts became the phenomenon it is, in less than a year. 4b02db92f5436e29f262fe3b27b294d8

The presentation was informal and felt intimate, in that Corey walked around the attendees and told his story in a casual yet passionate way.  You could see and feel how and why Corey has built an almost cult following in a short period of time.  The donuts were a sensational “dessert” to Rooster’s superb breakfasts.

As I was talking with Sarah Waters sitting next to me, I realized that March is REBUS’ birthday . . . it’s seventh!  I was stunned by that number and how fast time has flown.  I liked the evolution REBUS has experience to become what it is now.

free-beer-rebusSarah was one of the original Co-chairs of REBUS and very helpful in getting it growing.  Sarah and Kendra Gilligan helped create fREBUS, the pro bono arm of REBUS.  In the first year, fREBUS was responsible for over $80,000.00 in deliverables to St. Louis non-profits.  As a result of issues identified with fREBUS, Sarah and Kendra went on to found ready+willing.

I’m proud of the fact that REBUS has succeeded in influencing hundreds of young advertising professionals (and many veterans as well) and resulted innumerable “first job” offers.  REBUS has visited scores of agencies and photographers’ studios and production companies, helping introduce the regions’ most influential players to the new young professionals.

A REBUS (generally without all caps) is a puzzle combining words and pictures to create another word or phrase.  The original concept for REBUS was to get newly graduated writers and art directors together, so that they could collaborate with the goal of helping each other build better portfolios.  I’m sure you figured out that this rebus says “Free beer for a year”.  Perfect!

REBUS has provided the opportunity for the ambitious to get involved and improve their skills, while working on real projects.  There have been networking opportunities and new relationships developed.  I’ve been told more than once that without REBUS, someone would not have met someone or found out about something that ended up influencing their careers and/or personal lives!

The hard work and god knows how many hours have all been worth it.  I’m proud that REBUS has had and continues to have, the relevance and benefit that it does.  Thanks to all of you who have contributed to that effort.

Happy Birthday REBUS!


Recap: The AdClub / REBUS Awkward Holiday Photo Party by REBUS
December 11, 2013, 5:37 pm
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It was a festive night as people donned their chunky knit holiday pullovers and braved the snow to grab a beer with agency folk, local creatives, and ad-world outsiders at Blueberry Hill for the AdClub / REBUS Awkward Holiday Photo Party. There were seasonal outfits a plenty, but what truly stood out was the holiday cheer – no doubt thanks to the endless array of craft beer and the killer buffet table!

Old and new friends alike mingled to a mix of 90’s favorites, from Backstreet to TLC, provided by DJ/JV Jay E. Even better – new and familiar faces were captured at their most awkward at the winter-themed photo booth.

Sound awesome? It was awesome. Even Santa Claus himself took a break from his yearly rush to make an appearance, breaking it down to Destiny’s Child between brews.

Many thanks to our friends at Rukus for all their help in making the Awkward Holiday Photo Party possible! Be sure to mark your calendars for 2014, as a good time like this only comes but once a year.

Schmooze and Cruise: Part Deux Recap by REBUS
October 24, 2013, 7:59 am
Filed under: Agencies, Events, Recaps | Tags: , , , ,

As Brendan Corcoran wheeled his way around the corner at Switch last Thursday, he clipped the wall in his adult-sized big wheel but kept on rolling as he made his way in to a din of applause before giving a solid introduction to his beloved agency. That event proved to be a fine microcosm of the evening at large, as a late bus arrival to Switch may have set back the festivities at REBUS’ Schmooze and Cruise: Part Deux…but they were not to be stopped.

Attendees to the event put up $15 in exchange for a bus riding, agency-hopping experience that started at Switch, moved to the newly coined H&L Partners, and finished, albeit somewhat late, at Momentum.

At each stop along the way, a series of advertising-related trivia questions gave REBUS members a chance to pickup amazing prizing, such as a Merriam Webster Dictionary with CD-ROM from 1993, a Shaolin Monks DVD, and a classy Almost $ingle T-Shirt.

Thanks to everyone who made The REBUS Schmooze and Cruise a possibility, particularly to our friends at Switch, H&L Partners, and Momentum. See you at the next stop!

Integrity Brings Out Digital Police During REBUS Event by REBUS
September 25, 2013, 9:34 pm
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When Integrity hosted the REBUS event on Tuesday, they bared all and called in the police for those fascinated with the digital marketing world today. It all started in their simplistic quarters on The Loop, where mostly younger folks ate, drank, laughed and shared good times.

Then, Angie Hayden revealed a full checklist to us that will ensure we’re creating interactive applications that are relevant and actually work. Jeremiah Harris explained why native applications are on the rise, compared to HTML. And he confessed that getting it finished (and live) is better than getting it perfected. After all, we will need to make tweaks after user feedback anyhow.

Lastly, partner and CCO Ed Morrissey made one spectator recite the alphabet backwards after answering “no” to “does the product being marketed really need to be that good?”. OK, so Ed didn’t really do that. But he did make it resoundingly clear that YES, the product has to be a good product. Because so much user feedback is immediately available with technology now, your shit needs to be good and relevant or your brand will be obliterated like Polaroid or Circuit City!

The crowd at Integrity also shared the excitement around St. Louis potentially becoming a leader in digital marketing technology and execution. For those of you who missed the event, we invite you to get involved and help our talent-laden city prevail in this effort.

You can start by checking back for the details about the REBUS Schmooze ‘n Cruise event coming in October!

Rebus Recap: Boxing Clever by ryanfarrellstl
January 18, 2013, 3:55 pm
Filed under: Advertising, Agencies, Design, Recaps | Tags: , , , , ,

Boxing Clever


The folks at Boxing Clever gracefully staged their story about how storytelling and passion drive their success. While holding one passion (Woodford Reserve) in hand, Executive Creative Director, Jim Harper presented several examples of projects they have done strictly out of passion – for locals like All Along Press, St. Louis Rams and Vintage Vinyl, but also for global monsters like Adobe. As a nightcap to an inspiring presentation, they made plenty of talented creatives accessible for portfolio reviews.

The tour of their new digs consisted of walking from one side of the office to the other, peering down each side to see their open, yet oaky and vintage space that reeks of devilish creative genius. You could help yourself to the vintage Coca-Cola coolers, or place an order with the roaming bartender. And you could feast on anything from fruits and sandwiches to meatballs and shrimp cocktail. Nice!

Boxing Clever’s story unfolded like this: If you let yourself feel passionate about something, you can create a compelling story about what that business or product does. But also, if you follow your passionate whims, they will often lead you to success and let you spew your creative talents without abandon…and without too much, well, commentary. Passion creates a win-win, without doubt.

If you have a passion for something…not really yet existing, or fake, check out one of Boxing Clever’s sites,, where they will post user-generated content. Stay tuned in to Boxing Clever. We’re going to see more awesome stuff from their turf. Maybe something…rather heavy!

Written by Natalie Gensits

REBUS Recap: Nick’s Pub Happy Hour by tipperobrien
September 5, 2012, 8:36 am
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We came. We saw. We played RBI Baseball, shuffleboard, and pool. Shout out to all the REBUS members who came out to Nick’s for the REBUS Happy Hour on August 23rd. A hodge-podge of longtime members and new, fresh faces, the REBUS Happy Hour offered a great chance for some of St. Louis’ young ad interns to network with a few agency professionals who were in their shoes not too long ago.

Driven by a write up on The Saint Louis Egotist and a quirky, talk-show-inspired video, the event drew a favorable crowd on a night when the ad world was in full swing with the BBQ in the Locust Business District. “It was great to finally get to meet some of the people I have seen around LinkedIn and mentioned in conversation,” said Marshon Rogers, creative intern at Switch: Liberate Your Brand.

The second floor of Nick’s Pub offered a nice, cozy place to get together, and an easy highway for quick conversation. Notably, large groups from GROUP360 WORLDWIDE and Schupp Company made it out for the event, including Jake Cann, copywriter intern at Schupp Company who mentioned the projects for The Albert Pujols Foundation and Stray Rescue that he had a chance to work on during the summer.

Our next event is scheduled for this coming Tuesday, September 11th at Atomic Dust. “Things We’ve Learned So Far,” will showcase some of Atomicdust’s favorite projects, share sound advice, and even show some embarrassing photos from Atomicdust’s humble beginnings.

With over 55 RSVPs to date, this event should be a big one. Food and drink will be provided by Atomicdust – and trust us, these guys know how to throw a party. This is an event you won’t want to miss.

REBUS Recap: Schmooze and Cruise by Michael Buffa
May 31, 2012, 10:55 am
Filed under: Advertising, Agencies, Events, Recaps

What happens when you load up single school bus with beer and cruise your way to three agencies in a single night? Well, Jon Simons wins an American flag, Moose buys 47 pizzas, Andrew Mullins takes enough pics with Instagram to fill a photo album, and everyone goes home happy.

Big thanks to everyone who attended the REBUS Schmooze and Cruise as well as Geile Leon, Cannonball, and Moosylvania, who helped us celebrate what will almost certainly become an annual event in the future. May 24th was a fantastically fun night that saw 50 attendees cruise from agency to agency in an extremely brand-appropriate yellow school bus. For just $12, REBUS members, who were lucky enough to RSVP early, enjoyed a night of advertising trivia, fantastic prizes, and so much beer and food that we needed a bus to haul all of it.

It will certainly go down as one of the most exciting events in REBUS history, but look for more fun and engaging events coming up, including our annual portfolio review. Self Branding and Shinola is coming up on Tuesday, June 12! That’s just around the corner! So if you’re fresh out of school and looking to meet some STL decision makers or you just need to polish up that book a little bit or you simply have no plans on June 12 and have no desire to sit at home and work on your Taj Mahal cheese sculpture, head to Eventbrite today to secure your spot!

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